Research & Media
David Wilows

When Green Shield Canada was looking to make a meaningful contribution to its plan members’ health education and management, we were wary of simply repeating old approaches that had not dug into research on how best to engage broad populations in such a journey. We were drawn to BestLifeRewarded’s focus on evidence-based strategies and content, and its truly distinguishing element – rewards for behaviour change, a strategy little-used in Canada. Our easy ability to drive our unique branding and GSC content to the site has been paramount to what we view as a successful partnership. Our work with BLRi has resulted in over 100,000 registrations to our site and a material contribution to our organization’s industry-leading top-line growth.