Canadian Kinesiology Alliance to partner with BestLifeRewarded to improve health of Canadians

TORONTO (July 22, 2011) – The Canadian Kinesiology Alliance today announced it will partner with BestLifeRewarded to increase awareness and education and to add incentives to encourage Canadians to become more active.

BestLifeRewarded is the first health loyalty program of its kind in Canada and free to all Canadians, offering reward points and healthy incentives for people to take personal ownership of their health. It is also the hub of credible health information that it meaningful to users in partnership with many leading Canadian not for profit groups.

“We’re excited to be joining the innovative programs offered by BestLifeRewarded,” said Craig Hogben, President, Canadian Kinesiology Alliance. “We both share the goal of providing the education and awareness on the importance of an active lifestyle towards the betterment of Canadians’ overall health.”

The Canadian Kinesiology Alliance is a not-for-profit corporation that promotes the advancement of and advocates the profession of Kinesiology in Canada. Kinesiologists are experts in human movement and performance. Working and specializing in areas such as chronic disease prevention and management they improve the quality of life for Canadians.

“We are proud to partner with The Canadian Kinesiology Alliance,” said Susanne Cookson, co-Founder of BestLifeRewarded. “We share their goal of a healthier Canada where people take ownership for their own level of physical fitness, and we’re happy to now offer the added incentive of a consumer loyalty rewards program to encourage this.”

For more information on The Canadian Kinesiology Alliance, please visit

For more information on BestLifeRewarded, please visit