BestLifeRewarded Announces Partnership with Evolution Health Systems to Reward Canadians for Reducing or Quitting Smoking

TORONTO, ONT. (January 16, 2012) -- Cookson James Loyalty Inc. and Evolution Health Systems are pleased to announce that members of the BestLifeRewarded.com health loyalty program can now earn points for participating in innovative new smoking cessation support tools.

In January, 2012 BestLifeRewarded launched their “Resolution Rescue” campaign challenging all Canadians to get back on track with their New Year’s resolutions. Participants are encouraged to make “SMART” pledges to quit or reduce smoking, share with their friends on Facebook and earn points for tracking progress along the way. Free to all Canadians, BestLifeRewarded is the first of its kind health loyalty program offering incentives for people looking to take personal ownership for their health.

“Quitters who use StopSmokingCenter.net have four times the chance of success compared to going at it alone. Quitters receive tailored and motivational feedback to help them prepare. Plus, they have a quit coach in their pocket – they can opt in for a personalized text message support service. The BestLifeRewarded health promotion loyalty program aligns beautifully with our support tools. By rewarding people for their efforts to reduce or quit smoking, we believe we can increase our overall success rates” said Trevor van Mierlo, CEO of Evolution Health.

“We are thrilled to provide our users with an opportunity to earn points for participating in the innovative smoking cessation tools offered by Evolution Health Systems. We appreciate their evidence-based approach and involvement from various stakeholders, including health educators, behavior scientists and most importantly, users” said Susanne Cookson, President of Cookson James Loyalty Inc.

Canadians can join www.BestLifeRewarded.com today and start earning rewards for their efforts to quit or reduce smoking immediately.

About Evolution Health Systems Inc.

Evolution makes impossible changes possible. Backed by over 10 years of research, Evolution uses online communities, professional health coaches, peer support, mobile health and web-based education to help people reach their health goals. Evolution partners with NGOs, pharmaceutical companies and employers to help bridge formal, evidence-based healthcare with informal, accessible tools. Please visit us at www.Evolutionhs.com.

About Cookson James Loyalty Inc.

Founded in March 2010, Cookson James Loyalty provides turn-key solutions that optimize consumer health, employee wellness and professional practice.

Their flagship consumer and employee program, BestLifeRewarded.com launched in January 2011. It was developed to address a significant gap in the Canadian health promotion arena - there isn’t one agency, pharmaceutical company, non profit or government organization that has effectively focused on the person as a whole when it comes to providing overall health and lifestyle information. Cookson James Loyalty created the BestLifeRewarded program to address this gap and drive immediate, measureable action to get Canada healthy.

BestLifeRewarded does not advertise to members nor share individual member data with any third party. The program is funded by various stakeholders in health such as employers, not-for-profit, government, pharmaceutical companies, etc. in the recognition of the need for a total health approach. These organizations support initiatives within the BestLifeRewarded program that are visible to their employees/patients/consumers only.

For more information:

For more information about Evolution Health Systems, please contact Rachel Fournier:

rfournier@evolutionhs.com or 416-644-8476 x222

For more information about BestLifeRewarded.com contact Susanne Cookson: susanne@cooksonjamesloyalty.com or 905-336-1000 ex 103