BestLifeRewarded Announces Alliance to Challenge Canadians in 2012: Get Healthy, Earn Points and Donate Them to SickKids!

TORONTO, ONT. (December 20, 2011) -- Cookson James Loyalty Inc. is pleased to announce that members of the BestLifeRewarded.com health loyalty program can now donate the dollar value of their points directly to SickKids Foundation (SickKids).

“We are very excited about this initiative that will help raise invaluable funds for SickKids,” says Chantelle Moore, SickKids Foundation. “These funds allow the Hospital to continue to provide world-class research, learning and care.”

In January, 2012 BestLifeRewarded will launch “Resolution Rescue” challenging all Canadians to get back on track with their New Year’s resolutions to quit smoking, eat better and get more active. Participants will be encouraged to make “SMART” health pledges, share with their friends on Facebook and earn points for tracking progress along the way. Free to all Canadians, BestLifeRewarded is the first of its kind health loyalty program offering incentives for people looking to take personal ownership for their health.

“We are thrilled to provide our users with an opportunity to donate their points to SickKids. We view the partnership as a true win-win and look forward to supporting the life-changing services SickKids provides. We encourage all Canadians to take action to improve their health – no matter how small. Track your activity on BestLifeRewarded, start earning points and donate them to SickKids today.”

For more information about SickKids, please visit www.sickkidsfoundation.com

For more information about BestLifeRewarded.com contact Susanne Cookson (905) 336-1000 ex 103

About Cookson James Loyalty Inc.

Founded in March 2010, Cookson James Loyalty provides turn-key solutions that optimize consumer health, employee wellness and professional practice.

Their flagship consumer and employee program, BestLifeRewarded.com launched in January 2011. It was developed to address a significant gap in the Canadian health promotion arena - there isn’t one agency, pharmaceutical company, non profit or government organization that has effectively focused on the person as a whole when it comes to providing overall health and lifestyle information. Cookson James Loyalty created the BestLifeRewarded program to address this gap and drive immediate, measureable action to get Canada healthy.

BestLifeRewarded does not advertise to members nor share individual member data with any third party. The program is funded by various stakeholders in health such as employers, not-for-profit, government, pharmaceutical companies, etc. in the recognition of the need for a total health approach. These organizations support initiatives within the BestLifeRewarded program that are visible to their employees/patients/consumers only.

For more information:

Susanne Cookson: susanne@cooksonjamesloyalty.com or 905-336-1000 ex 103