Dietitians of Canada partners with BestLifeRewarded to improve the health of Canadians

TORONTO (Aug17, 2011) – Dietitians of Canada announces its partnership with BestLifeRewarded to advance the health of Canadians in adding incentives to the ongoing education and awareness of healthy food and better nutrition.

BestLifeRewarded is the first health loyalty program of its kind in Canada and free to all Canadians, offering reward points and healthy incentives for people to take personal ownership of their health. It is also the hub of credible health information that is meaningful to its users in partnership with leading Canadian not for profit groups.

“We are extremely pleased to be associated with BestLifeRewarded,” said Marsha Sharp, Chief Executive Officer, Dietitians of Canada. “We feel the innovative nature of BestLifeRewarded’s programs can improve access for more Canadians to dietitians and the benefits of sound, practical advice for taking personal action on healthy eating.”

Dietitians of Canada, representing more than 6000 members,is the national voice of the profession and one of the largest organizations of dietetic professionals in the world. By supporting best practices in dietetics and advancing the profession’s unique body of knowledge of food nutrition, its members are amongst Canada’s leaders in promoting health and wellness.

“We are proud to have such a respected partner in Dietitians of Canada,” said Susanne Cookson, co-founder of BestLifeRewarded. “Together we both share an ongoing commitment to the health of Canadians and supplying practical information in a meaningful way, and are pleased to introduce a consumer loyalty rewards program as additional incentive to Canadians towards healthier foods and nutrition.”

BestLifeRewarded, created by Cookson James Loyalty Inc., will motivate Canadians towards positive change in their health and lifestyle, versus just the change itself. Members can earn reward points for healthy choices and can redeem earned rewards for healthy cookbooks, fitness and sports equipment and even gym memberships.

For more information on Dietitians of Canada, please visit http://www.dietitians.ca/About-Us/Media-Centre/News-Releases.aspx. For more information on BestLifeRewarded, please visit www.bestliferewarded.com

Janice Macdonald, MEd, RD, FDC
Director, Communications
Dietitians of Canada
Tel: 250 590 2429
Fax: 250 590 2474
janice.macdonald@dietitians.ca
www.dietitians.ca

Susanne Cookson
President
Cookson James Loyalty
905 336-1000 office
905 599 6045 cell
susanne@cooksonjamesloyalty.com
www.cooksonjamesloyalty.com