Callaway Golf Canada Ltd to partner with BestLifeRewarded to improve health of Canadians

TORONTO (August 10, 2011) – Callaway Golf Canada Ltd. announced it will partner with Cookson James Loyalty Inc. to promote the health of Canadians through their innovative new health loyalty program, BestLifeRewarded.

BestLifeRewarded is the first health loyalty program of its kind in Canada and free to all Canadians, offering reward points and healthy incentives for people to take personal ownership of their health. BestLifeRewarded takes the model of popular incentive reward programs and brings it to something much more important – Canadian’s personal health. The program is a hub of credible health information that is meaningful for its users in partnership with leading Canadian organizations with an interest in health.

“We’re extremely proud to be associated with the BestLifeRewarded program,” said Mark Isabella, Director of Corporate Sales. “Golf is a terrific way to be more physically active. It was a very easy decision for Callaway to get involved.” Offering Callaway Golf and related products as reward items on BestLifeRewarded will help to motivate Canadians to get and keep healthy.

“We are happy to have such a respected rewards partner in Callaway Golf Canada.” said Susanne Cookson, co-founder of BestLifeRewarded. “Both parties are committed to the health of Canadians. A core component of that is supplying healthy rewards that are meaningful and relevant to the Canadians using BestLifeRewarded.”

Together Callaway and BestLifeRewarded will work together to encourage people to take personal ownership for their health by offering healthy rewards.

For more information on Callaway Golf Canada, please visit www.callawaygolf.com. For more information on BestLifeRewarded, please visit www.bestliferewarded.com

Mark Isabella, Callaway Golf Canada Mark.Isabella@callawaygolf.com

Susanne Cookson, Cookson James Loyalty Susanne@cooksonjamesloyalty.com