BestLifeRewarded®, A "Coordinated Assault" to support Canadian Healthcare Professionals and Aging Canadian Boomers

Oakville, ON April 21, 2011: The first Baby Boomers to turn 65 years old had their birthday this past January. We have heard for decades that there will be a health crisis if the Canadian healthcare system doesn’t take action to address the issues. Although preventative medicine has been the topic of discussion, 60% of the Canadian population was found to be overweight or obesei, while 45% of the population was found to be inactive, and 27% of Canadians are smokers in a study done three year ago (2008)ii. In spite of the efforts through healthcare professionals, government and non-profit groups, Canadians still get a failing grade when it comes to a healthy lifestyle. Chronic disease and illness is Canada is estimated to be at 50% by the year 2020.

According to a recent Ivey Centre for Health Leadership and Innovation report called Transforming Canadian Health Care through Consumer Engagement: The Key to Quality and System Innovation, by 2026, older Canadians (the aging "Baby Boomer" generation) will cost our system $2.13 billion in annual "lifestyle" related healthcare costs. Still, Canada’s health care system focuses a majority of its resources on managing illness and disease rather than preventing or minimizing the severity of chronic illness manifestations linked to lifestyle. Recent research suggests that an investment of $529 million in effective health and wellness programs that result in a reduction of obesity, inactivity and smoking by 1% in each category could yield a short-term direct annual health savings of $540 million. A recent Deloitte health survey revealed that 56% of Canadians say they would likely participate in free wellness programs made available to them. While the cost of chronic illness is substantial for both the health care system and Canadian consumers, these costs can be circumvented or reduced in many cases by programs designed to promote healthy lifestyles and improved patient-focused management of chronic illness.

BestLifeRewarded® (BLR) is a new and unique loyalty rewards program designed to offer Canadians personalized incentives for engaging in healthy living. BLR is built on recognized and established loyalty programs with one major difference – it brings all stakeholders in health together to reward healthy rather than purchasing behaviours. Canadians earn points by

engaging in healthy activities such as learning about nutrition, getting active, tracking their blood pressure, or diet and activity level through the EATracker provided by the Dietitians of Canada. Members of BestLifeRewarded® can redeem their points for healthy items such as a consultation with a Registered Dietitian, gym membership discounts, and healthy cookbooks. There are over 175 health items to choose from.

Some initial collaborators and partners of the BestLifeRewarded® program include Dietitians of Canada, Canadian Obesity Network, Hypertension Canada, EMD Inc (formerly EMD Serono), StepsCount, Genuine Health, Premier Fitness, Barefoot Science,, Bayshore Home Health Care, Canadian Kinesiology Alliance, Canadian Cardiovascular Society, and several pharmaceutical companies.

BestLifeRewarded® offers a total health approach personalized for individual needs. Awareness efforts are now underway to ensure that Canadian healthcare professionals understand the benefits for total patient health promotion, "test drive" the program to experience the program first-hand ( and feel confident recommending the program to patients.

To request a copy of the white paper, Redeeming Behaviours: The Influence of Incentive-Based Programs on Health Adherence and Behaviour Change, please contact us. Together, let’s get Canada healthy.

Contact Information

Susanne Cookson
Cookson James Loyalty
(905) 336-1000 ex 103

Cynthia Hastings James
Cookson James Loyalty
(905) 336-1000 ex 104


Technology Usage and The Aging Population.

Technology offers a tangible solution in healthcare system change. Did you know that 80.3% of Canadians use the Internet regularly with 40.7% of these regular Canadian users being aged sixty five (65 +years) or older. As of late 2009, more than 82% of Canadians had Internet access in their home and more than eighty percent of Internet home users enjoy high-speed access. 69% of Canadians older than fifty-five (55+ years) have home access and they represent the fastest growing section in Canadian Internet usage. The top two reasons these older Canadians are using the Internet is for personal email and seeking health information. Ipsos Reid predicts future consumer trends that will see massive increases in Internet usage.

i Shields, Margot. "Measured obesity: overweight Canadian children and adolescents," Nutrition: findings from the Canadian Community Health Survey 1 (2005): 1-34, Cat. No. 82-620–MVE2005001, (10 September 2010).

ii Ivey Centre for Health Innovation and Leadership, April 2011