Better people.
Exceptional business.

Forward-thinking wellness at its best
Meet the team

At Our Core Who we are

While the notion of wellness has been around for a while, in recent years, we have seen a significant shift – as more than ever, people are looking to take a more proactive role in managing their overall wellness. In particular, the incoming generation of employees have come to expect their employer to provide resources and programs centred on overall well-being and wellness.

Wellness programs need to become more than just a checkbox on a list of services – studies have proven that organizations with robust wellness programs have higher levels of engagement and garner strong returns – allowing employers to quickly identify areas of importance for their employees and proactively address any critical issues.

Founded by Susanne Cookson and Cynthia Hastings-James in 2010, BestLifeRewarded Innovations mission was to advance a “coordinated assault” to improve the health of Canadians. Almost a decade later, BestLifeRewarded is not only achieving its mission in Canada, it now also services international organizations.

The people behind it all Meet our leadership team

Susanne Cookson
Cynthia Hastings-James
Sue Herdman
VP, Group Account Director
Joelle Trudeau
VP, Operations
Ricardo Navarrete
VP, IT Development

Partners & Sponsors Trusted by forward-thinking companies around the world

  • Alberta Blue Cross
  • Arcelor Mittal
  • Canadian Forces Housing Academy
  • Canmet ENERGY
  • Cinco
  • City of Hamilton
  • City of Markham
  • City of Newmarket
  • Environment Canada
  • General Electric
  • Green Shield Canada
  • Hamilton Health Sciences
  • Mondelez
  • Oakrun Farms
  • Ricoh
  • Special Olympics
  • St. Michaels Hospital
  • Sun Life Financial
  • Taylor Steel Inc.
  • The Scarborough Hospital
  • Trillium Health Partners
Research Partners
  • eHealth Innovation
  • Hamilton Health Sciences
  • McMaster University
  • Toronto Rehab
  • University of Victoria
  • University Health Network
Sample of Content Partners
  • Canadian Digestive Health Foundation
  • Canadian Obesity Network
  • CPHA
  • Dietitians of Canada
  • EatRight Ontario
  • Government of Ontario
  • Health Canada
  • Hypertension Canada
  • Mental Health Commission of Canada
  • Osteoporosis Canada
Strategic Partners
  • Excellence Canada
  • The Economic Club of Canada
  • NIH Institute
Ricardo Navarrete
VP, IT Development
As Vice President of IT Development at BestLifeRewarded Innovations, Ricardo Navarrete puts his 14+ years of experience in the IT healthcare sector to work, delivering innovative solutions to drive product development, process standardization and business growth. Ricardo provides leadership and governance of the company’s technology efforts to ensure continuous development and execution of technical strategies and projects that enable BLRi to provide customers with world-class service. Although analytical in nature, Ricardo possesses a strong creative muscle allowing him to contribute towards a user-centered approach to product design and marketing. Ricardo's proven ability to lead and shape multidisciplinary teams to success stems from his passion for collaboration and brokering of respectful relationships grounded in shared, strategic priorities. When he's not behind a screen, Ricardo dedicates his time and energy to traveling and cooking (particularly barbecue) with friends and family. He maintains a very active lifestyle and enjoys going to the gym, dancing, snowboarding, hiking and exploring the great outdoors.