Better people.
Exceptional business.

Forward-thinking wellness at its best
Meet the team

At Our Core Who we are

While the notion of wellness has been around for a while, in recent years, we have seen a significant shift – as more than ever, people are looking to take a more proactive role in managing their overall wellness. In particular, the incoming generation of employees have come to expect their employer to provide resources and programs centred on overall well-being and wellness.

Wellness programs need to become more than just a checkbox on a list of services – studies have proven that organizations with robust wellness programs have higher levels of engagement and garner strong returns – allowing employers to quickly identify areas of importance for their employees and proactively address any critical issues.

Founded by Susanne Cookson and Cynthia Hastings-James in 2010, BestLifeRewarded Innovations mission was to advance a “coordinated assault” to improve the health of Canadians. Over a decade later, BestLifeRewarded is not only achieving its mission in Canada, it now also services international organizations.

The people behind it all Meet our leadership team

Susanne Cookson
Cynthia Hastings-James
Sue Herdman
VP, Group Account Director
Joelle Trudeau
VP, Operations

Partners & Sponsors Trusted by forward-thinking companies around the world

  • Alberta Blue Cross
  • Arcelor Mittal
  • Canadian Forces Housing Academy
  • Canmet ENERGY
  • Cinco
  • City of Hamilton
  • City of Markham
  • City of Newmarket
  • Environment Canada
  • General Electric
  • Green Shield Canada
  • Hamilton Health Sciences
  • Mondelez
  • Oakrun Farms
  • Ricoh
  • Special Olympics
  • St. Michaels Hospital
  • Sun Life Financial
  • Taylor Steel Inc.
  • The Scarborough Hospital
  • Trillium Health Partners
Research Partners
  • eHealth Innovation
  • Hamilton Health Sciences
  • McMaster University
  • Toronto Rehab
  • University of Victoria
  • University Health Network
Sample of Content Partners
  • Canadian Digestive Health Foundation
  • Canadian Obesity Network
  • CPHA
  • Dietitians of Canada
  • EatRight Ontario
  • Government of Ontario
  • Health Canada
  • Hypertension Canada
  • Mental Health Commission of Canada
  • Osteoporosis Canada
Strategic Partners
  • Excellence Canada
  • The Economic Club of Canada
  • NIH Institute